Each year for the past eight years, the Design Challenge theme is chosen by the Design Los Angeles Board of Directors. The board is made up of a dozen design studio executives. Automotive design studios from around the world are invited to participate and this year, studios from Germany, Japan and the U.S. competed to design “Hollywood’s Hottest New Movie Car.”

Entries are judged based on various factors including: how the vehicle reflects its brand attributes relative to the movie plot; how the vehicle relates to the targeted audience or brand; the level of imagination; the character development of the vehicle; and the uniqueness of the combination of story, car and character.


Honda Mercedes Benz Smart Hyundai Maybach Subaru

Press Materials

  • About Design Los Angeles ( Word or PDF )
  • Design Studio Backgrounder ( Word or PDF )
  • Design Challenge Entry Summaries ( Word or PDF )
  • Previous Design Challenge Winners ( Word or PDF )

Judges

  • Tom Matano< BIODirector, Industrial Design, Academy of Art University
  • Tom Matano
    X
    Tom Matano
    Director School of Industrial Design, Academy of Art University

    Tom Matano has almost 30 years of experience in the automotive design industry. In 1983, he joined Mazda’s North American studio as a Chief Designer and become VP of Design and EVP of Western Operations for Mazda R&D North America, Inc., and Executive Designer & Director of Mazda North American Operations. From 1999 to 2002, Mr. Matano has been moved to Mazda headquarters in Japan, as an Executive Designer in the Global Advance Studio, oversees Japan, Europe and North American Advance studios, and the General Manager of Mazda Design in charge of the Chief Designers. His accomplishments at Mazda include the RX 7, Miata, and many other projects by the design teams he managed and created. Mr. Matano is committed to becoming an educator, and using his diverse knowledge and experience to enhance the Industrial Design program at the Academy of Art University in San Francisco.

  • Mark West< BIOTransportation Chair, Detroit’s College for Creative Studies
  • Mark West
    X
    Mark West
    Transportation Chair of Detroit’s College for Creative Studies

    Most recently, West was the senior design manager for Visteon Corporation, a tier-one design, engineering, and manufacturing company that serves the global automotive industry. At Visteon, he was responsible for developing and managing the corporation¹s design and marketing activities. He also led research and development of interior design concepts for production and concept vehicles for major North American and Asian manufacturers, including Ford, Lincoln, Dodge, Jeep, and GM¹s joint venture with Shanghai Automotive Industry Corporation of China. Prior to Visteon, West was a design manager for Ford¹s Automotive Components Division with assignments in the United States and Europe. West also spent several years as a lead designer at Powers Design International, a California-based multi-faceted industrial design and consulting firm whose clients included an international roster of companies. At Powers, West completed projects for Ford, Textron Automotive, Reebok, and Sorel. West began his career at Industrial Design Research in California where he developed set designs for Amblin Entertainment¹s production of ""SeaQuest DSV,"" a popular science-fiction adventure TV series. Since leaving industry for higher education, he has taught at CCS where he has also served as Assistant Chair and Interim Chair of Transportation Design.

  • Stewart Reed< BIOChair, Transportation Design, Art Center College of Design
  • Stewart Reed
    X
    Stewart Reed
    Chair, Transportation Design,
    Art Center College of Design

     

    Mr. Reed launched his career in transportation design by joining Meyers Manx, then Toyota's Calty Design Research studio from 1980 to 1986 as Chief Designer. From 1986 to 1994, he served as VP of Design for Prince Corporation in Holland,Michigan, where he built a highly respected design team. In 1994, Mr. Reed created Stewart Reed Design to consult to the manufacturing industry in both automotive and consumer products.

    In 2005, Stewart Reed joined Art Center College of Design as Chairman of Transportation Design, enhancing the College's already strong relationship with the automotive industry,

  • Jay Shuster< BIO Art Director, Pixar Animation Studios
  • Jay Shuster
    X
    Jay Shuster
    Art Director, Pixar Animation Studios
     

    The title of the film Planes, Trains & Automobiles might just be the perfect description for Pixar Animation Studios Art Director Jay Shuster’s childhood in Birmingham, Michigan. As the son of a car designer, Jay’s childhood bedroom was a nest of blue prints, drawings, posters, machines, and models of all things connected with nearly every mode of mechanized transportation.

    But it wasn’t until Jay saw Star Wars that he connected his interests to a possible future in the film industry, where he saw an opportunity to work in an unrestrained creative culture. That desire initially took him to Lucasfilm Ltd., where he designed a variety of vehicles and environments for the Star Wars prequel film trilogy.

    Jay arrived at Pixar in 2002 as a Sketch Artist contributing character and environment designs to John Lasseter's 2006 film, CARS, and Andrew Stanton's WALL-E in 2008. He recently completed work on Disney·Pixar’s 2011's sequel to CARS as character art director.

    Jay graduated in 1993 from the Industrial Design program at College for Creative Studies in Detroit. He currently resides in San Francisco, California.

Logos

  • Design Los Angeles Hi Res - ( JPG or PDF ) • Lo Res - ( JPG or PDF )
  • LA Auto Show Hi Res - ( JPG or PDF ) • Lo Res - ( JPG or PDF )
Follow us on: