Each year for the past seven years, a topical theme is chosen and the major Southern California automotive design studios are invited to compete in the Design Challenge. For the first time studios from Germany and Japan will join the competition adding an international dimension to the contest. The highly anticipated challenge allows studios to flex their creativity and explore new ideas in automotive design.

The theme this year addresses society's shift toward minimizing consumption of the earth's resources. The objective is to envision an efficient, light-weight, four passenger vehicle (not to exceed 1,000 lbs.), that is both comfortable and safe, while delivering satisfactory driving performance without sacrificing the styling consumers demand.

Judges

  • Tom Matano< BIO
    Director, Industrial Design,
    Academy of Art University
  • Tom Matano
    X
    Tom Matano
    Director School of Industrial Design, Academy of Art University

    Tom Matano has almost 30 years of experience in the automotive design industry. In 1983, he joined Mazda’s North American studio as a Chief Designer and become VP of Design and EVP of Western Operations for Mazda R&D North America, Inc., and Executive Designer & Director of Mazda North American Operations. From 1999 to 2002, Mr. Matano has been moved to Mazda headquarters in Japan, as an Executive Designer in the Global Advance Studio, oversees Japan, Europe and North American Advance studios, and the General Manager of Mazda Design in charge of the Chief Designers. His accomplishments at Mazda include the RX 7, Miata, and many other projects by the design teams he managed and created. Mr. Matano is committed to becoming an educator, and using his diverse knowledge and experience to enhance the Industrial Design program at the Academy of Art University in San Francisco.

  • Imre Molner< BIO
    Dean, College for Creative Studies
  • Imre Molner
    X
    Imre Molner
    Dean, College for Creative Studies
     

    Dean Molnar has held numerous senior positions in education and business that include serving as Director of Education at Art Center College of Design's European campus; Director of Design at the apparel firm - Patagonia; and directorships at a number of design consulting firms in Australia and the US. Past clients include Nokia, NCR, Volkswagen, BMW, the Ford Motor Company and JETRO (Japanese External Trade Organization).

    Imre Molnar is currently Dean at the College for Creative Studies, (CCS), where he brings a diverse international perspective to the academic leadership of the college.

  • Stewart Reed< BIO
    Chair, Transportation Design,
    Art Center College of Design
  • Stewart Reed
    X
    Stewart Reed
    Chair, Transportation Design,
    Art Center College of Design

    Mr. Reed launched his career in transportation design by joining Meyers Manx, then Toyota's Calty Design Research studio from 1980 to 1986 as Chief Designer. From 1986 to 1994, he served as VP of Design for Prince Corporation in Holland,Michigan, where he built a highly respected design team. In 1994, Mr. Reed created Stewart Reed Design to consult to the manufacturing industry in both automotive and consumer products.

    In 2005, Stewart Reed joined Art Center College of Design as Chairman of Transportation Design, enhancing the College's already strong relationship with the automotive industry,

  • Clive Hawkins< BIO
    President, Aria Product Development
  • Clive Hawkins
    X
    Clive Hawkins
    President, Aria Product Development
     

    Clive Hawkins, a mechanical engineer by training, is an accomplished entrepreneur and Chief Executive of Aria Group, Inc. in Irvine, CA.

    Aria is recognized internationally as a leading product development services company to the automotive industry. The firm developed the first all aluminum light weight production car using low investment tooling and was featured on a television documentary.

    Mr. Hawkins has also served as a board member and advisor to CMC Power Systems, the developer of the SYTEC engine (a low emission automotive engine which is less than two-thirds the size of a conventional engine with increased power, life and lower build costs).

    Mr. Hawkins holds multiple patents and has led numerous joint venture programs across the globe. He is a member of the Society of Automotive Engineers and SEMA.

Press Materials

  • About Design Los Angeles
    ( Word or PDF )
  • Design Studio Backgrounder
    ( Word or PDF )
  • Design Challenge Entry Summaries
    ( Word or PDF )
  • Previous Design Challenge Winners
    ( Word or PDF )

Logos

  • Design Los Angeles Hi Res - ( JPG or PDF ) • Lo Res - ( JPG or PDF )
  • LA Auto Show Hi Res - ( JPG or PDF ) • Lo Res - ( JPG or PDF )
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